Kulara is the first meal planning app that connects what you eat to what your body actually needs — without calorie counting, without complexity, and without breaking the bank. It scores your week, runs your Sunday prep, and tracks real health goals. All in one system.
Every app picks one thing and ignores everything else. Calorie counters tell you how much — not what. Recipe apps give you meals but not a week. Meal prep apps don't connect what you cook to what your body needs or what's in your budget. You end up piecing it together yourself — spreadsheets in Notes, grocery lists on paper, a four-hour Sunday session because nothing was planned together.
Kulara does all of it simultaneously. And before you step into the kitchen on Sunday, it scores your entire week so you know exactly what's strong and what to change.
Every plan gets scored across five specific dimensions in real time. Not a vague "health rating" — five actual numbers with plain-language explanations and specific recommendations. The score updates as you add or remove meals. When something's weak, a recommendation fires with exactly which meal, on which day, and how much it would improve your score.
Instead of calories, Kulara uses a two-tier tag system that tells you exactly what nutrients and health benefits are in each meal — with full transparency on the evidence behind every claim.
Build your week plan. Tap Generate. The Batch Generator analyzes every meal and groups them by cook event — not by meal. Three salmon dinners with different sauces become one Cook Once event instead of three separate sessions. The result is a complete Sunday prep guide with seven outputs.
Daily Anchors are 30 small daily habits — a tablespoon of chia seeds, a serving of kimchi, two Brazil nuts — that fill the specific nutritional gaps your batch meals can't reliably cover every week. Check them off daily. They count toward your goal coverage. They're tracked in your weekly score.
The system is intelligent about this: when your week plan is low on Probiotics coverage, Kulara specifically suggests Kimchi as an anchor — not a random suggestion. Anchors and meals work together as a two-layer nutritional system.
Kulara has a badge system that rewards real behavior — not just using the app. Badges have three tiers (Bronze, Silver, Gold) and four rarity levels (Common, Rare, Epic, Legendary). Eight are secret — discovered by doing specific things the app never told you to do.
The Roots tier is for people who cook with intention and want to share it with a community that genuinely cares. You earn your place through the quality of your meals — not your follower count. No application. No minimum audience. The community decides who earns it.
Roots is Kulara's community creator tier — the layer between regular users and verified Influencers. Every creator on the platform starts here. Some stay here happily for years. Others grow into Influencer verification. Either path is valid. The name is intentional: Roots creators are the foundation the platform is built on.
The Roots tier is earned entirely inside Kulara — through meal quality, community engagement, and cook log activity from other users who try your meals. Nobody grants it to you. The community validates it for you. That's what makes it worth having.
Every meal in the Kulara library — including yours — has a Quality Score from 0 to 100. The score determines how visible your meal is in the library and whether it can be certified by a Registered Dietitian. It recalculates automatically as the community engages with your meals.
| Score Range | What It Means | Library Visibility |
|---|---|---|
| 0–39 | Early stage — community discovering it | Discovery Queue only |
| 40–59 | Building momentum — real engagement | Find mode with filters |
| 60–74 | Community validated — solid meal | Standard browse — Rooted tab eligible |
| 75–89 | High quality — community loves it | Enhanced browse — dietitian certification eligible |
| 90+ | Featured — exceptional | Homepage sections — highest relevance boost |
The Quality Score has five factors: cook log engagement (30%), T2 tag confirmation (25%), follow-through rate (20% — did people who planned it actually cook it?), dietitian engagement (15%), and longevity signal (10% — sustained engagement over months, not a one-week spike).
When you submit a T2 health benefit tag on your meal, the community votes on whether it's accurate. Votes are weighted by cooking experience — not all votes are equal. Someone who has cooked your meal four times has twice the voting weight of someone who tried it once.
A tag reaches Confirmed state at 30+ weighted votes with 65%+ agreement. High confidence (60+ votes, 80%+ agreement) earns a sparkle indicator. The entire confidence history is visible — users can see exactly how strong the evidence is behind every health benefit claim.
| Milestone | Requirement | What Unlocks |
|---|---|---|
| Roots Progress | 3 meals submitted Stage 3+ | Progress bar visible in your profile showing the path to the badge |
| Roots Badge | 5 meals submitted, 2 at quality 60+ | Badge on profile · Roots Channel access · Early feature access · Roots leaderboard |
| Personal Notes | 1 meal Graduated (Stage 4) | Attach personal context to meals — visible in Creator View to your followers |
| Named Plans | 1 meal Graduated | Publish full week plans with your name on them in the Plans library |
| Revenue Sharing | 3 meals Graduated | Earn credits from meal saves, plan adoptions, and graduation bonuses |
| Influencer Eligible | 500 Kulara followers | Apply for Influencer verification — only if you want it |
Quality gates apply to earning milestones — not keeping them. Once unlocked, a milestone stays. The only ongoing requirement is activity: at least one new meal or Named Plan every 90 days. 90 days inactive: gentle notification. 180 days: badge grays out, reactivates immediately on new creation.
Active Roots creators earn $15–40/month in credits. Not life-changing — meaningful. Real money comes when you grow into the Influencer tier, which your Kulara following and graduated meals make straightforward.
The badge system rewards real behavior across three tiers and four rarity levels. Some are visible goals. Eight are secret — you discover them by doing something the app never told you to do.
Roots creator meals have their own dedicated tab in the Kulara library called Rooted. Your meals appear in four sections as they earn engagement:
Meals with fewer than 50 cook logs also get an Early Find indicator — a small pill that tells users they're discovering something before everyone else. It drives curiosity-based cooking and gets your newer meals their first 50 logs faster.
Kulara is built for creators who talk about food, health, and intentional living. You bring the audience. We provide the infrastructure, the revenue model, and — through our Dietitian tier — the professional credibility that makes your content worth more than a sponsored post.
Most creator deals are transactional — a brand pays you once to post, you post, it ends. Kulara is a recurring relationship. Your audience subscribes to you monthly inside the app. You earn 70% of every subscription every month as long as they stay. No re-negotiating. No campaign by campaign. Recurring revenue that compounds as your Kulara audience grows — independently of external platform algorithms.
At 500 subscribers at $3.99/month you earn approximately $977/month after the App Store fee — passively, every month. Your content keeps earning while you sleep.
| Subscribers | Your Price | Gross (70%) | After App Store Fee |
|---|---|---|---|
| 100 | $2.99/mo | $209/mo | ~$146/mo |
| 250 | $3.99/mo | $698/mo | ~$488/mo |
| 500 | $3.99/mo | $1,397/mo | ~$977/mo |
| 1,000 | $3.99/mo | $2,793/mo | ~$1,955/mo |
| 2,500 | $4.99/mo | $8,733/mo | ~$6,113/mo |
App Store fee: 30% year 1, 15% year 2+. Your 70% is calculated after the fee. Tier 4 (2,000+ Kulara followers AND quality score 75+) earns 80%. Founder Influencers earn 75% permanently.
Your Influencer quality score determines your library visibility, your tier eligibility, and whether Kulara features your content in recommendations. It is calculated from five factors that measure genuine impact — not vanity metrics.
Quality score gates the revenue tiers. Tier 4 (80% revenue share) requires both 2,000+ Kulara followers AND quality score 75+. Neither alone qualifies. This keeps the highest tier genuinely earned.
This is what separates Kulara from every other creator platform. Your Named Plans can be professionally endorsed by a Registered Dietitian. Their credentials, specialty, and written endorsement statement appear prominently on your plan page. This isn't a collaboration badge — it's a legitimate professional review of your nutritional work that subscribers can evaluate.
A professionally endorsed plan converts subscribers at a meaningfully higher rate. It also protects you — a dietitian's professional review means you're not making health claims without qualified backup. You earn 85% of the endorsement fee.
Influencers earn badges across all the same categories as regular users and Roots creators — plus creator-specific badges that recognize professional milestones.
Kulara's dietitian tier was built on one principle: professional expertise earns more than influencer content at every level. You earn 80% of subscriber revenue. Your certifications are protected by eight anti-gaming mechanisms. Your independence is guaranteed by a mandatory public disclaimer. This is a professional income stream — not a side hustle.
The entire Kulara value system depends on credentialed dietitian expertise. T2 tag certification is what separates a Confirmed tag from a Certified tag — and Certified carries a 1.2× weight multiplier in goal coverage scoring vs 1.0× for Confirmed. That difference in weight affects every user's Week Score every week. Without RDs on the platform, the scoring system loses its professional credibility layer entirely.
This is why dietitians earn more than influencers. And why the anti-gaming protections exist — not to restrict you, but to protect your professional reputation alongside the platform's credibility.
T2 tags are health benefit claims on meals. When you certify a T2 tag, your credentials appear permanently on that meal card alongside the community confidence score. Users can see your specialty, read your assessment, and evaluate the evidence — your professional opinion sits alongside 45 weighted community votes.
Certification requires a minimum assessment with semantic specificity — boilerplate language is detected and flagged. Your assessment is public and permanent. This accountability is how the certification maintains its value over time.
Your quality score determines your library visibility, your subscriber growth potential, and your certification privileges. It is calculated from eight factors — all of which protect professional standards rather than just measuring volume.
| Revenue Stream | Your Share | Notes |
|---|---|---|
| Subscriber subscriptions | 80% | You set price $1.99–$4.99/mo |
| Founder Dietitian subscribers | 85% permanent | First 10 RDs only — cannot be reduced |
| Certification — non-graduated meal | $1.50 per request | $2.00 total fee, $0.50 to Kulara |
| Certification — graduated meal | Free to certify | No fee — quality reward for graduated meals |
| Week Plan Endorsement | 85% | 90-day default, 6-month and 12-month options |
| Day Plan Endorsement | 85% | 30-day window, 50% of week plan rate |
| Collaboration revenue | Your share of 80% | Split with influencer per your agreement |
| Loyalty bonus (3+ years, quality 85+) | Additional 2–3% | Applied on top of base rate |
An active dietitian with 200 subscribers, regular certifications, and 2–3 plan endorsements per month can earn $1,500–3,000+/month from Kulara. This is professional income built on your clinical expertise.
Kulara is a mobile app in active development targeting the meal planning and food tracking market. We are pre-launch and seeking early conversations with investors who understand consumer health software and the creator economy.
The meal planning market is dominated by two categories that each solve one problem while ignoring two others. No product connects nutritional quality, batch cooking efficiency, and budget management in a single scoring system.
Kulara is the first product to connect all three simultaneously — scoring nutritional quality, batch cooking efficiency, and budget in one five-factor system, then generating a complete Sunday prep guide from the result.
Every meal plan gets a score from 0–100 across five weighted dimensions. The score updates in real time. A two-channel recommendation engine fires when any dimension drops — specific meal, specific day, specific projected improvement. The Batch Style preference (Efficiency First / Balanced / Variety First) shifts the weights, so the same plan scores differently for different users.
Kulara has four distinct ranking systems that allow the platform to self-organize around quality without constant human curation:
The three-tier creator system (Roots → Influencer → Dietitian) is the distribution engine and the competitive moat simultaneously. Influencers bring day-one users at no paid acquisition cost. Dietitians provide professional credibility that competitors cannot replicate without a similar verification system. The Roots tier creates organic user-generated content that improves the library quality continuously without editorial cost.
The endorsement model — where Dietitians professionally endorse Influencer plans — is unique in the market. It creates high-value collaborations that benefit both creator types and gives users a trust signal no other platform can offer. Dietitian quality score gates the 80% revenue share, aligning incentives between professional credibility and financial reward.
| Users | Gross Monthly Revenue | Key Drivers | Founder Take-Home (After Tax) |
|---|---|---|---|
| 10,000 | ~$8,500/mo | 15% paid, minimal creator revenue | ~$3,700/mo |
| 25,000 | ~$28,750/mo | 18% paid, creator ecosystem building | ~$12,000/mo |
| 50,000 | ~$75,000/mo | 20% paid, 20 dietitians + 50 influencers | ~$27,300/mo |
| 100,000 | ~$178,000/mo | 22% paid, significant creator ecosystem | ~$49,800/mo |
Includes Apple/Google 30% App Store fee, team payroll at each stage, and creator revenue share. Founder take-home assumes COO and developer roles are funded at Stage 3+.
Kulara is in active development. Before launch we're sharing it with a small group of people whose perspective we genuinely respect — to pressure test the concept, the scoring system, the creator economy, and the decisions we've made. This is not a pitch. We're asking for your real opinion.
Kulara is a meal planning app that scores your entire week across five dimensions — nutritional quality, batch cooking efficiency, cost sustainability, flavor variety, and health goal coverage — before you step foot in the kitchen. It generates a complete Sunday prep guide from any week plan. It connects what you eat to 28 specific health goals without calorie counting. It has a three-tier creator economy where Registered Dietitians and Influencers earn real recurring income. And it has a badge system, a community week plan library, Daily Anchors, and a progression system that rewards genuine engagement.
The technical specification is complete. 14 documents. Every scoring formula, every UI component, every database table, every creator economy rule, every edge case from 170+ stress test points. The app is being built now. Realistic launch: 3–4 months.
Kulara has a badge system that rewards real behavior across three tiers (Bronze, Silver, Gold) and four rarity levels (Common, Rare, Epic, Legendary). Eight badges are secret — discovered by doing specific things the app never told you to do. Gold badges for behavioral consistency are held for 48 hours of verification before award — preventing gaming. The system creates genuine reasons to keep engaging beyond just the nutritional goals.
Timeline: 3–4 months to iOS and Android. 4-week minimum beta. Founding Creators onboarded before public launch so the creator ecosystem has real content on day one.
A 15-minute conversation or a few written thoughts — both are equally valuable. The product is still being shaped and outside perspective at this stage matters more than it will after launch.